SF

Santiago Friquet

Founder & Security Lead

Before founding SOCHUB, I managed security programs at an enterprise firm in Argentina and worked across multiple startups at different growth stages — seed-stage teams building their first controls, Series B companies tightening compliance requirements, and everything in between. That range matters. It means I understand both the structured rigor that regulated environments demand and the speed that startups actually operate at.

The pattern I kept seeing was the same: by the time a startup needed a real security program, they were already behind. Security had been inherited by whoever cared most — a developer, a CTO, sometimes nobody. I built SOCHUB to close that gap: structured, ongoing security leadership that doesn't require a full-time hire and doesn't disappear after a two-week assessment.

My technical focus is cloud detection and response, incident simulation, and AI/ML security — areas where the threat landscape is moving fastest and where most programs are weakest. I write and build in these areas because working detection and real incident readiness are what separate a security program from a security document. Every SOCHUB engagement is hands-on and led directly. No hand-offs. No junior analysts learning on your time.

Areas of Focus

Cloud Detection & Response Incident Response Detection Engineering AI / ML Security AWS / GCP Security Architecture
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Philosophy

Why Boutique

Depth Over Scale

Working with fewer clients means deeper understanding of each environment. Context matters in security. We invest the time to build it.

Direct Engagement

No layers of account management. No junior consultants learning on your time. The person who leads the program is the person doing the work.

Selective by Design

We choose clients as carefully as clients choose us. The right fit matters. We work best with companies that value structured, long-term security partnerships.

Principles

How We Operate

Clarity Over Complexity

Security should be understandable. Reports should be actionable. Recommendations should be clear. We don't hide behind jargon or complexity.

Outcomes Over Activity

The goal is risk reduction and program maturity. Not more meetings. Not more dashboards. Measurable progress toward defined objectives.

Honesty Over Comfort

We tell you what you need to hear, not what you want to hear. If something is wrong, we say so. If something doesn't need fixing, we say that too.

Structure Over Heroics

Good security programs don't depend on individual brilliance. They depend on repeatable systems, clear ownership, and consistent execution.

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Let's See If There's a Fit

The best engagements start with an honest conversation about where you are and where you need to be.

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